What is the biggest job on earth?

Farming is by far the biggest job on earth. Australian and global consumers expect more from farmers every day. They increasingly demand higher quality food at affordable prices. To help Australian farmers deliver what the world wants, BASF is creating chemistry that helps maximise yields without compromising on quality.

Advanced innovations play a big part in ensuring we all have enough food to live healthy, productive and happy lives. With the right chemistry in their hands, farmers can produce crops in higher qualities but also make them tastier and more nutritious.

Watch the videos below and hear what farmers have to say about their job. You’ll soon discover that many Australian farmers have the future in their hands.